The Golf Channel, the Orlando-based cable outlet devoted to badly dressed guys chasing around little white balls with clubs, scored a hole in one Wednesday.

The PGA's new TV deal was announced, and FOR THE NEXT 15 YEARS all Thursday-Friday tournament coverage outside the majors will air on The Golf Channel. That's right -- the channel's deal with the PGA runs from 2007 to 2022. The channel also gets rights to full four-round coverage of the first three PGA events of the season.

The Golf Channel was started in 1995 and now reaches 70 million homes. (Uh, that number is likely to grow now, I would think.)