It's interesting how some stories make it onto the air and into print.

There are lots of stories the media know -- or think they know -- that aren't necessarily reported for various, responsible reasons. One of those stories recently involved rumors about whether gubernatorial candidate Charlie Crist is gay. For the record, Crist has said he is not.

On Friday, WKMG-Local 6 reporter Steven Cooper asked Gov. Jeb Bush -- who was campaigning with Crist -- about the candidate's sexuality. Bush responded by saying, "Put a smile on your face and don't be such a horse's ass," according to the Florida Times-Union in Jacksonville.

Now, just because the question was asked didn't necessarily mean the media would report the answer, thus creating a story. The only area media outlet that had previous reported about the issue was The Daily Buzz, the Orlando-based syndicated morning show. But Gov. Bush's answer made news -- calling a reporter "a horse's ass" will do that -- which led some media to report the Crist rumors during the reporting of the governor's comment.

Confused? Colleague Scott Maxwell has a thorough, insightful explanation on his Taking Names blog on why most media haven't covered this part of the campaign story and whether it should even be covered. It's definitely worth a read.