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  • Friday, December 1, 2006

    Sweeping up: Good news for everyone

    It's the holiday season, so Nielsen is spreading some cheer with its November ratings report -- everyone has something to feel good about.

    The 500-pound ratings gorilla that is WFTV continues to have its way with the market, winning all the news time periods except noon.

    Top-rated Eyewitness News Daybreak now has more viewers than its competitors combined. According to a WFTV news release, from 5-7 a.m., Daybreak has 49 percent of the available news viewers in the market -- averaging 77,601 households to 37,660 for WESH, 26,900 for WKMG and 16,140 for WOFL.

    The noon crown goes to WKMG again, which just edged past WFTV's hour-long show.

    At 4 p.m., WESH's new hour-long newscast the topped WKMG's established half-hour show, pulling in 41,200 households. Orpah on WFTV wins the time period easily, but WESH reports its ratings for the hour are up 49 percent from a year ago when it ran Ellen opposite Oprah.

    From 5-6:30 p.m., it's all WFTV. From 5-6 p.m. Channel 9 grew its audience for the third consecutive sweep and now gets 48 percent of the homes watching news -- and WFTV was ahead of No. 2-ranked WKMG by more than 80,000 households. At 6 p.m., Eyewitness News has 52 percent of the news viewers locked up, followed by WKMG and WESH.

    WOFL's 10 p.m. news, which saw anchor Shelly Ribando leave, still grew audience for its 'cast, according to the Orlando Sentinel. And that's with Fox's weak prime-time line up. Once American Idol returns, who knows how many more viewers Fox's news might night.

    At 11 p.m., thanks in part to strong ABC programming, WFTV won at 11 p.m. for the third time in four ratings periods. Channel 9 actually out-performed its network lead-in, growing its ratings 7 percent and share 20 percent.
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