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  • Friday, December 1, 2006

    WESH happy with November results

    WESH, the struggling station in town that had been switching anchor assignments left and right, looks to have taken a turn for the better when it comes to ratings.

    The station reported that it was up in every news time period -- up 15 percent at 5 a.m., up 23 percent at 6 a.m., up 9 percent at noon, up 49 percent in the 4-5 p.m. hour with its new newscast, up 35 percent at 5 p.m., up 31 percent at 5:30 p.m., 23 percent at 6 p.m. and 7 percent at 11 p.m.

    In that late news time, WESH says it was the only station in the market to show an increase in viewers at 11 p.m. from the May sweeps (based on seven-day averages).

    "We are encouraged by the increases we have seen in our key time periods since making a number of strategic changes over the summer," WESH GM Bill Bauman said in a news release. "We have solidified our afternoons with a strong performance by The Ellen DeGeneres Show at 3 p.m. and a successful launch of our new newscast at 4 p.m. This strength has carried over into our evening newscasts, all of which have shown growth since May."

    The most-watched show on WESH in November was Sunday Night Football, which has increased viewership nearly 90 percent from this time a year ago. Heroes was No. 2, followed by Deal or No Deal.
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