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  • Tuesday, December 11, 2007

    WESH expands morning news on CW18

    Want more morning news? This week WESH began a six-week experiment simulcasting the 6-7 a.m. hour of its Sunrise newscast on CW18 -- leading into the two-hour block of local news it airs on WKCF.

    According to a WESH news release, "The goal of the simulcast is to expand the reach of WESH-TV's morning news while strengthening the lead-in to WKCF-TV's morning news block." Said WESH/WKCF GM Bill Bauman: "This is a great opportunity to use the power of both stations to build our morning news audience. If the simulcast experiment is successful, we'll consider expanding it or making a permanent programming change."

    In the Novemeber sweeps, the WFTV-produced Eyewitness News This Morning on WRDQ-Channel 27 jumped past WESH 2 News on CW18. One reason could be that WRDQ started airing The Daily Buzz from 6-7 a.m. as a lead-in to its news.

    The irony is that WESH booted The Daily Buzz from its 6-9 a.m. slot on WKCF to make way for its local news show.

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    Comments:
    Where is the benefit to society of simulcasting something you can get on another available channel? They should have their license revoked. The airwaves belong to Americans.
     
    I just visited family last week that live in the Youngstown, OH market. The local NBC affiliate's local news before the Today show was in stark contrast to the product we see here. It was more like old time radio programming. They had an attorney in the studio who answered viewer questions for about an hour. They also wrapped up a story where they had renovated someone's kitchen with the help of local contractors including The Home Depot.

    They may not have HD, helicopters, or Viper RADAR - but they did have programming that gave you more than wall-to-wall car wrecks and home invasions.

    I understand that they probably have less news than a market the size of Orlando, but they still covered the basic stories without driving them into the ground.
     
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